We don't just incorporate BIPOC in our research. BIPOC is our research.
If your goal is to create a space where underserved people feel seen, safe, valued and equal - you'll first need to understand what that entails.
The Advocacy Group helps organizations & companies gain a clear understanding of cultural equity, and define how to weave it into the fabric of the organization.
Not just another DEI initiative.
We're a results-driven agency. We take a qualitative market research approach to resolving the equity issues that plague organizations. Through immersive experiences, we provide proximity to marginalized groups - maximizing the impact of DEI training & workshops.
Culturally, we'll identify where you are, where you should be, and we'll create an actionable roadmap to get you to your goal.
[Working with TAG enables us to] attract the diversity we want to see in a way that's not just optical, but done with integrity.
We've empowered our clients to eradicate inequities such as:
Lack of cultural awareness and empathy in the workplace or marketplace
Low retention/high turnover among minority employees
Underperforming goods and services within an underserved demographic
Get the insights and strategies needed to make real shifts in your approach to DEI.
Represent & attract a more diverse audience & team
Create safe spaces for underrepresented audiences to speak and be heard
Increase diversity hires
Respond in real time to traumatic, and social incidents directed towards marginalized communities.
Diversity centered market research from a diversity centered agency.
As people of color, we are putting to use our unique voices, perspective and expertise to educate and improve sensitivity. We're building a bridge of empathy between the uniformed and the underserved - standing in the gap for those with a muted voice amongst the majority.