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About
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About us

We are Ambassadors. Consultants. Researchers. Humans; who amplify the voices of the unheard. Empathy & transparency takes center stage in all we do.

ABOUT OUR FOUNDER

Ebony Pritchett is a Consumer Insights professional with 15 years of experience in industries ranging from Health and Beauty Care, Television Broadcasting, Fashion, Food & Technology. Born and raised in the Queen City of Cincinnati, Ebony’s interest in ethnic understanding was sparked as a Youth Docent for The National Underground Railroad Freedom Center.  Her passion was fanned at Procter & Gamble where she worked to serve underserved consumer groups and volunteered with the Diversity and Inclusion organization.

Since P&G, Ebony’s natural sense of curiosity, authenticity and keen ability to connect with diverse audiences has fueled a successful career of designing and facilitating research and strategic workshops as a free-lance consultant. After witnessing years of racial tension and social unrest, Ebony determined to be a change agent by merging her purpose, passion and professional skill set to birth The Advocacy Group.

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Services
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Our Mission

Our mission is to build bridges of empathy between the uninformed and the underserved. We stand in the gap for those with a muted voice amongst the majority using creative, educational, and high-engagement approaches. There is beauty in diversity that is often drowned out by algorithms, politics, misinformation, and fear. Our service silences the noise and empowers meaningful human connection and unity.

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